Rebranding ComputerMinds
Now that we had settled on the branding and had established and planned exactly what we needed to create, I could start looking at designing the new website. I wanted a clean, spacious site with a modern look and feel. I always keep a close eye on changing design trends and it was important that for our site I was careful to design something that would age well...
Rebranding ComputerMinds
After seeing our logo alongside others in various places it was clear to us that we were starting to look outdated. The work we were doing was getting more and more advanced and our branding did not reflect this. We needed to rebrand.
I recently read the trending article The Web We Have to Save, by blogger Hossein Derakhshan ('Hoder'), who had been imprisoned in Iran for six years. In the article, he talks about how the internet had changed over that time. Quality can be drowned out; what is important is diluted in amongst the trivial. Personally, I believe any expression of culture will reflect the society it flows from. The internet is a global society, so incorporates so many different aspects of humanity - different, good, and bad. What does the internet say about our global society? I believe that we should all take responsibility to some extent -- especially those of us in the business of websites and content on the internet! Can we contribute to a more responsible internet? Are we equipped to do so?