Integrating your MarTech stack seamlessly with Drupal
The power of connectivity
A fluid, seamlessly operating tech stack is critical for modern marketing. It's essential that traffic attribution, data unification, campaign automation and personalisation all run without a hitch across your various platforms, services, CRMs, apps and websites.
Sites around the globe are using Drupal as their marketing data hub, connecting together page interactions with analytics, performance and CRM data to successfully power sales pipelines.
Enterprise-grade functionality, extensibility and security make Drupal a natural contender for such a role. With its innate flexibility and wide range of modules providing data connectivity, there's no other CMS positioned quite like it.
Leverage Drupal's API-first architecture
To handle the role of a central hub, your chosen platform needs to be able to handle a range of complex tasks involving a lot of external services and data sources.
Drupal's commitment to being API first, most notably supporting headless CMS operations, brought about native support for REST, JSON:API and GraphQL. It's intrinsically ready for data push and pull, working with your CRM, analytics platforms and automation tools - all while being perfectly placed as the CMS to handle content personalisation and marketing automation, locally or via third-party tools.
✅ Personalise experiences and content
✅ Lead capture
✅ Social integrations
✅ Connect to analytics platforms
✅ CRM integration (data capture, retrieval, personalisation)
Ready to go with community-supported modules
There's a huge variety of community-supported modules available, which provide coverage for most of the big services in use today. Drupal's module ecosystem is known for being secure, too, with ongoing security policies giving you peace of mind.
But when modules don't exist, Drupal's mature plugin system makes building custom integrations relatively straightforward. So while community modules usually provide a lot of what you need, building something for the occasion doesn't have to break the bank.
As an open source project, there's no cost to using Drupal - there is no fee and there is usually no cost to using any of the contributed modules. You're free to integrate with any tool you like without product subscription costs, licensing restrictions or vendor lock-in.
With its APIs designed ready for deep customisation and extension, building custom integrations with Drupal should be quick and smooth.
Build a platform that supports your marketing style
Once you know whether you're going all-in on Account Based Marketing or hitting hard with lifecycle messaging, you can build the interfaces and systems that support your strategy.
In early discovery, we'll sit with you to outline all your business needs - then come back with a plan to rapidly fulfil them. Where possible, we use community-contributed modules to move quickly and keep the campaign launch timescale short, then our bespoke code on top nails the details.
ROI here we come!
Guide your leads through the journey
Sync content campaigns to social tools, capture leads and send to a CRM, or deliver personalised experiences and ABM landing pages using CRM or behavioural data.
Building your data and marketing automations in Drupal gives you clean, clear user interfaces for data access or tweaking settings. Plus, you can still export your data in all the major file formats.
Flexibility across all your channels
Yep, we're talking full-speed content and customer journey orchestration with cross-channel attribution.
But even if you're not using Drupal fully as a headless content source, it's still great for storing structured data and exporting it around the web in different formats as needed. You can easily write your content and push it out through different templates to email, web, social platforms and mobile apps - it's the ideal omnichannel publishing hub.
GDPR and compliance
Privacy and Consent Management are solved problems, with modules available and configurable to support the data and consent flows you need. Cookies and policies are well-covered, allowing you confidence in your compliance when handling tracking and analytics tools.
Data access and data export are also well-protected by layers of configurable user permissions and system protections, ensuring that precious data stays only in safe hands.
Our team can help guide your system design and setup, too.
Get hands on
A key aim for the Drupal project is to empower the site builder - that's you and your team. From the deepest levels, it's built to allow you direct access to settings and data, all through clean and clear interfaces.
Manage your automations
When we design your site together, we'll spec out what things you need to be able to change and tweak on a regular basis, and ensure that they're accessible to you via a sensible interface or process. We'll also give you the training you need to understand the data structures and access points for making your own adjustments later, so that you can fully take the reins.
Settings
Where possible, we design our site builds to allow you access to the system settings and options we create. That means that you are in control, and have the power and freedom to change things later as needed.
Data & reporting
In addition to being well-connected to services via API, your site can have data export tools built in. Privileged users can then build queries and filters, and export the results and reports, or even build pages where users/customers can access them. You have the power, and you don't always need a developer.
Let's talk
Our expert team are ready to partner with your next design, build or development project.
We truly believe that Drupal provides an excellent foundation for big web projects,
and this article covers just some of Drupal's strengths.
If you're not familiar, you can learn more in our Drupal Knowledge Centre.