Boost sales and engagement
In today’s fast-paced digital world, businesses need tools that engage users, simplify decision-making, and drive conversions.
One of the most powerful tools growing in usage right now is the in-page calculator. With a little JavaScript magic, you can turn complex calculations into an interactive experience that delights users - and grows your business.
This Case Study has three different client success stories from engaging in-page tools that we've built. Be inspired!
Make Decisions Easy for Your Customers
Customers often hesitate when a product or service feels complicated or uncertain. An in-page calculator removes the guesswork. Whether it’s calculating costs, savings or quotes, giving users instant answers builds confidence and reduces friction in the buying process.
Increase Engagement and Time on Site
Interactive tools keep visitors on your website longer. Unlike static pages, calculators invite users to click, type, and explore. The result? Higher engagement, stronger brand recall, and better chances of conversion.
Generate Leads While Adding Value
Calculators can double as lead generation tools. Asking users for their email in exchange for a detailed calculation gives them value upfront and provides you with a warm lead. This creates a win-win scenario - your users get instant insight, and you gain actionable business intelligence.
Boosting business with an in-page calculation process
Recommending specific and applicable products leads to improved engagement and sales
Selecting a heating product is significantly complicated by the need to determine a room's heat loss in kWh.
Seeing that both engineers and customers were needing help choosing appropriate products, Dimplex chose to build their Heat Loss Calculator to give immediate recommendations and actions based on hard facts and measurements.
Completions in the first month
Customer engagement enhanced
Fast, accurate heatpump quotes
With CRM data collection for ongoing engagement
To increase their competitive edge and claim more of the heatpump market, EDF Energy commissioned a heatpump quote calculator.
Customisations to the Drupal site behind it allowed the EDF team to specify all the parts, processes and costs involved, making it possible to give the customer specific and accurate final cost breakdown. Incredible ease of use for those involved on each side of the quote!
With contact and quote details stored into the CRM for follow-up, EDF have a fantastic new store front for their ASHP offering.
Journeys started
Volume of leads to follow up
Rapid estimates help buyers plan projects faster
While there are numerous costs when building a high quality deck, the most substantial is the boards themselves. Rather than leave customers to scratch away at paper, or jump to another site to work things out, Millboard commissioned a pricing calculator to streamline the estimation and purchase experience.
Thanks to the quick access to pricing information, they saw customers staying longer on the site.
Customers connected to the brand
Total decking calculated and quoted
All plugged in
Any Calculator is a rich source of additional engagement events and it's vital that the user journey is tracked appropriately.
We ensure that all the analytics data flows correctly while maintaining adherence to GDPR consent.
All secure
Communications with the main site are tightly secured, keeping user data safe at all times.
Access to leads and pricing data on the site is restricted by permissions to appropriate users.
What could you build?
Cost or Price Calculator
Perfect for products or services with variable pricing. Let users enter quantities, options, or features and instantly see their total cost. This transparency builds trust and reduces hesitation at checkout.
ROI & Savings Calculator
Show potential customers exactly how much they could save or earn by using your product. Numbers don’t lie - these calculators turn abstract benefits into tangible results, helping prospects justify their purchase.
Custom quote builder
For service businesses, a personalised quote calculator simplifies the process. Instead of waiting for a sales call, users get immediate feedback—reducing friction and accelerating the sales cycle.
How could you win?
Faster conversions
Instant results keep visitors engaged and motivated. The easier it is to get an answer, the quicker a customer is likely to make a decision.
Customer Support
Answer common questions automatically. Your team can focus on complex inquiries while the calculator handles routine cost, sizing, or quote questions.
Data-driven Insights
Every calculation is an opportunity to understand your audience. Track how users interact with your calculator to see what features or services are most in demand.
Let's talk
Reach out to discuss how we can help your site engage, delight and perform