Production of a modern and responsive website for LeBoat, particularly with regards to the search and browsing issues faced by the old website. The new site resolved these issues by offering a much more sophisticated search and browse experience.
The project involved the production of nine websites in six languages with a single codebase, central product feed and product search index based on Apache Solr. All sites are fully transactional, integrated with the client’s bespoke reservation and stock management system as well as payment gateways.
Agile and Responsive
The fully responsive front end build works nicely and serves as something of a blueprint for our other builds. Working alongside this is an enhanced administrative interface within the CMS which allows the editor/author to create sections within pages and to influence how these behave on different screen sizes. We feel this approach has achieved the balance between allowing the content editors flexibility with their content without polluting the brand or compromising the front end code
Flexible Page Builder
Rather than building a bespoke set of page templates, we built a set of components that can be assembled into a page. This gave the site a tremendous amount of flexibility while keeping a consistent design language.
The marketing department can now quickly and easily create new pages that feel familiar but target different customers and are tailored to their requirements.